Far from being confined to school benches or hiking trails, today’s branded backpack is a veritable fashion accessory, a must-have for urban life. Combining practicality and style, it reinvents itself every season to keep up with the latest trends. Minimalist, audacious, technical or eco-responsible, which model will be your favorite?
Here are the trends that are redefining the backpack this year.
1. The Cabaïa phenomenon: customization and ingenuity At the forefront of all trends, Cabaïa has revolutionized the backpack with its unique, playful concept. The secret of their success? Advanced personalization thanks to a system of interchangeable pockets that lets you change style in the blink of an eye. Beyond aesthetics, these are bags designed for everyday use: ultra-practical wide-angle opening, secure compartments, unfailing sturdiness and a strong commitment to sustainability with recycled materials and a lifetime warranty. Visit different Cabaïa backpacks backpacks are more than just an accessory, they’re a true statement of style and functionality.
2. Quiet Luxury: Refined Minimalism The “quiet luxury” trend is taking over the backpack. Ostentatious logos are omitted to focus on the essentials: noble materials (smooth leather, high-quality canvas), clean lines and impeccable finishes.
- Colors: black, beige, camel, gray, forest green.
- Details that count: Invisible zippers, discreet hardware, no visible branding.
- Brands to watch: We’re thinking here of brands like Mansur Gavriel, Mismo or the clean lines of COS.
3. The “Gorpcore” Wave: Technical Outdoor Aesthetics The “Gorpcore” style (inspired by the world of hiking and the outdoors) continues to sweep urban fashion. The backpacks of this trend combine technicality and design.
- Features: Durable, waterproof materials (nylon ripstop, Cordura®), compression straps, carabiners, elastic drawstrings and multiple functional pockets.
- Leading brands: Arc’teryx, The North Face, Patagonia, Salomon.
4. The Roll-Top Backpack: The Urban Messenger Look Inspired by bicycle messenger bags, the roll-top backpack is synonymous with modernity and flexibility. Its adaptable volume and watertightness make it an ally of choice for active city dwellers.
- The style: Often two-tone, it mixes technical fabrics with leather or rubber details.
- Brands to watch: Ucon Acrobatics, Ortlieb, Chrome Industries.
5. Eco-responsible commitment: sustainable fashion More than a trend, it’s a fundamental movement. Consumers are increasingly looking for transparent, committed brands.
- Materials: recycled polyester from plastic bottles (PET), organic cotton, vegetable leather (made from corn, grapes, etc.).
- Committed brands: Fjällräven (with its iconic Kånken), Sandqvist, and of course Cabaïa, which places sustainability at the heart of its mission.
The branded backpack is no longer a simple container, but a personality-affirming centerpiece. Whether customizable, minimalist, technical or durable, there’s bound to be a model to suit your lifestyle.
